Thursday, February 25, 2010

Internet advertising faces restrictions, industry leader says

Internet advertising faces major regulation, according to industry leader Randall Rothenberg. It's part of a concentrated attack on his industry, he says.

Rothenberg says that proposals are in several federal and state venues to "define nearly all data exchanged through interactive channels as behavioral, and place all of these types of ads under strict regulation."

Rothenberg has called for the industry to self-regulate and publicize its efforts.

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