Tuesday, March 13, 2012

What did I learn here?



My first thought when I saw a story was on Huffington Post about New York Times editor Jill Abrahamson speaking at the South by Southwest conference was that this should be good. Old media talking directly to new media. The Time's new editor connecting with a much-needed audience. Then I read the story. Frankly, it didn't tell me much.

I thought, she did have to actually say something, right? So I read another story, this was on the Poynter site. Again, it didn't tell me much, but did say I could learn more on Twitter using the hashtag #FutureNYT.

I read three or four more stories, and realised something I've long known -- people often don't really say anything at these conferences. Oh, there are always a few facts, but nothing substantive -- despite the thousands of cites Abrahamson's appearance garnered.

No comments: