Friday, July 10, 2009
Economics and media ethics
It's another of his good columns that should be read by every journalist, professional or still in school
Some thoughts on planted "scoops" and conventional wisdom
I was especially struck by the implications for journalists in his answer about the war. Given media's reliance on online publishing, I would think "scoops" would be even more important. As Keller said, scoops often rely on planted "tips" by sources including administrations, businesses, unions, etc. Seems to me that as media put more and more pressure on journalists to come up with instant scoops, they become even more vulnerable to planted stories. And relying on conventional wisdom is one of the many signs of poor (or missing journalism), which really shows up in so-called "citizen journalism," which far too often really means uninformed opinion.
Journalists are taught to be leery of planted stories. Far too often, they don't follow that teaching.
I subscribe to the idea of "journalism of verification," where journalists check out anything they're told. That becomes harder to do if you are being judged on how many tweets or blog items you post each day or how often you update your site's "news digest" as many media outlets do. It's like the No Child Left Behind law's unintended consequences where teachers teach to the test, not what students should be learning. Reporters will be rushing items into print rather than carefully verifying them.
NY Times may charge for Internet access
Thursday, July 9, 2009
Even citizen journalism needs more money
Computers and writing, some observations
One, from Newsweek, is about something called cryptomnesia in which we unconsciously plagiarize material. Although the story doesn't say it, I think our new lives on computers, with all the information we take in, makes it easier for us to subconsciously plagiarize. What the story does say, and this is the most important part, is that journalists must be aware of this possibility and really battle it.
The second story is from the Atlantic. It suggests that extensive use of Google (and I would add other Internet sources) is affecting our concentration and reading habits. For example, the article cites a former College literature graduate who now can't concentrate enough to read books. I find that my concentration levels needed for long-form writing isn't as strong as it used to be, and wonder if that's because I'm spending so much time reading short bursts of information.
Sunday, June 21, 2009
Where newspapers are more than just news
Speaking of culture shock (OK, so we weren’t, but maybe we should), I arrived in Melbourne on Sunday to be greeted by the Sunday Age, Rupert Murdoch’s original newspaper, which boasted it’s 52-page special Games section with pages of Sudoku, several variations of it, crosswords, word and math puzzles, and logic puzzles.
With only two and a half pages of the 52-page section devoted to advertising, it was a throwback to the ages when newspapers really wanted readers. Again, maybe American newspaper publishers will look at what works in the rest of the world, and what worked for so long in America, and go after readers. The key in building American newspaper readers was to give them much more than just news. Sure, newspapers a hundred years ago were news-oriented, but that was the era when comics, columns, and even fiction was used to bring in readers only marginally interested in news.
I used to get so annoyed trying to get the old Journal management to go after readers instead of having advertising drive every decision. I felt that once we had readers, advertisers would follow. Strong readership should translate into advertising.
What’s annoying is that this is the formula that built that strong readership for American newspapers, but they’ve spent the last forty years ignoring readers using the mantra “advertisers” want this or that. Murdoch understands that advertisers want sales, and strong readership brings sales for advertisers. His newspapers are making lots of money. How many American newspapers can claim the same?
Earlier this month, I spent two weeks in Italy reading Italian newspapers, all of which were filled with features aimed at readers – and advertising. Now I’m in Australia where the formula is followed. It makes me sick to see that American newspapers have apparently decided online – and news instead of entertainment – is the only way to go. Not necessarily.