Tuesday, July 31, 2012

Newspaper paywalls sprouting -- and working

The newspaper paywall trend is accelerating, a study finds, to such an extent that 84% of American newspapers now have some sort of paywall in place. A big part of the reason is that the paywall is working. Newspapers are retaining readers, and, linking free access to print circulation, has slowed down the decline in print.

The manner of paywalls range all over the place from newspapers with no stories free to ones with a few (the New York Times now allows 10 free stories) to ones with only limited material -- like sports or features -- behind the paywall.

All in all, it seems like the industry has figured out a strategy. Now they should start working on rebuilding content, which has been cut severely in most cases.