Another attempt for newspapers to survive

The Dallas Morning News is taking steps toward something I've advocated for a long time for newspapers like the Journal Sentinel -- offering a free, daily, short-form total market circulation newspaper. The News is doing this Wednesday through Sunday, it says. This offers advertisers a chance to reach everyone in the market, something offered by only direct-mail type publication. I think this would be much better than just laying there and dying as seems to be the present JS strategy for paper.