Saturday, July 12, 2008

Caution: Imagination at work

I think the Chicago Tribune's adaptation of a Newsweek idea is the kind of thinking-outside-the-box that all media -- but especially student media -- should be looking at.  For those who can't follow the link, Newsweek's cover picked up on the fact that Lincoln and Charles Darwin were born on the same day to stage a mythical match between the two on their thoughts and ideas. The Tribune copied the feature (giving full credit to Newsweek) featuring  Chicago figures such as Richie Daley and Barack Obama. My favorite Trib pairing was Gandhi vs. Godzilla (although I don't know the Chicago ties of either). The feature is different, it's cheeky, it's imaginative, and it's something that newspapers (and magazines) can do better than other media.

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