An industry magazine reports that the Wall Street Journal online site's viewership has boomed since the takeover by the forces of evil despite much of its content being "pay-only." Mediaweek says wsj.com traffic is up 94 percent since last summer. A big part of the reason is attributed to the site having more free content; currently it's a mix of pay and free material. If I were a media executive, I'd be watching. For example, the Journal Sentinel's packer-plus area is pay-only. A model mixing pay and free content, it seems to me, could be a way to drive up online revenues.