That was the headline the Readership Institute put on its latest report, which offered mixed messages on newspaper readership. Among the good news: There's not a huge drop in newspaper readers (certainly not like there is in advertising). Among the bad news: Young people have totally different reading habits -- and newspapers aren't engaging them; not even on web sites.
The clearest message is that it is up to newspapers to attract those younger readers -- and they're not doing it now.
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