Monday, August 18, 2008

Pew breaks down U.S. news consumers

Pew Research Institute's latest report on the news industry outlines a nation still searching for a news identity. Increases in those getting news online and decreases in those reading traditional newspaper -- but the latter form is still the most popular. Very interesting breakdowns of various types of news consumers. Worst news is that "a third of those younger than 25 (34%) say they get no news on a typical day, up from 25% in 1998." Somehow the news industry must figure out a way to produce a product popular to more Americans.

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