Shape of things to come?

The New York Times is reporting that politico.com, the online politics site, plans to expand after the presidential election, adding reporters, content and boosting its advertising. Watching the old media seemingly in freefall while observing that the new media relies mostly on old media reporting for the facts that it comments on, I've long waited for signs the new media is maturing into something more responsible. Responsible reporting by new media sites becomes more and more important as the old media cuts back. Seems to me that this is a maturing media response to changes in the landscape.