Tuesday, October 21, 2008
Show me the money!
MediaPost continues to point to a major problem with all the new media talk: the money's not there yet. Yes, online revenues have increased, (although they are slowing now), but not close to enough to cover the losses in other areas. It's enough to turn even normally-optimistic people like me (who sees the tremendous upside of convergence) into a bit of a pessimist. Still, when I see some of the wonderful media storytelling -- including the current Journal Sentinel opus on Wisconsin's drinking culture (which has some excellent stories among the hand-wringing and preachy stuff) -- I can't help but think of the tremendous possibilities available to reporters.
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