TV viewing up, but advertising is off -- Same for radio

Turner Research reports that television viewing is up -- but advertising is way down. This is yet more evidence that the advertising industry is abandoning old media and going where? (Actually, Media Daily reports all spending for advertising was off 1.7 percent the first nine months of the year.) I'm still waiting for research showing the Internet advertising is doing the job for big companies. Yes, it works well for click-throughs and small, highly-targeted products, but what about institutional advertising? 

It's the same story for radio: more listeners but less revenue. Newspaper readership is off, but not nearly that as the decline in newspaper advertising.  

While mulling over the Turner Research story, I was trying to remember any of the advertising I've looked at this morning in my viewing of eight different media online sites (yes, I'm a news junkie), and I couldn't remember a single advertiser. Maybe my subconscious is picking up data, but I sure don't remember it. This, by the way, fits in with educational research that says retention of information is best from writing on paper. I know from students that if they have something they want to remember, they print it out.