Friday, January 23, 2009

Flash! Where newspaper advertising isn't collapsing

It's in America's communities. A report by the Suburban Newspapers of America and the National Newspaper Association found that third quarter advertising revenue for their groups fell only 1.7% (that contrasts with 18% for overall newspaper advertising).  Given the almost utter collapse of the economy, that's great news.

The point is that targeted newspapers filling a need are doing OK. Let's hope the rest of the industry looks at these numbers and sees if it can learn anything.

2 comments:

Unknown said...

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Anonymous said...

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