Thursday, January 29, 2009

Newspaper readership grows 16 % -- online

That's the number from Nielsen's online unique visitors figures, at least for top ten newspaper sites. Number one is the New York Times site, followed by USA Today and the Washington Post. An MSNBC story has lots of other figures in nifty tables so you can see what's happening across the web.

Frankly, the growth in top newspaper sites doesn't surprise me. If you are a serious news person and are shifting your news consumption patterns to the Internet, it stands to reason that they would be drawn to newspaper sites for the credibility. At the same time, if some of the new, Internet-only sites invest in content (i.e., hire journalists or others who establish credibility), I can see them doing well.

No comments: