Something old, something new, something borrowed, maybe newspapers won't be so blue

OK, it's really a feature about a newsstand, but this story in the London Independent about a bookseller's antique newspapers, I think, contains some information that today's press barons could use. Looking at newspapers from a highly-competitive era, one is struck by their focus, drive, and initiative. They didn't sit around bemoaning their competition, they outworked it. They didn't cut features and writers, they added them. They didn't alienate readers by running stories that didn't interest them, they honed their offerings. It sounds like a better plan than any I've seen lately.