Online advertising appears ready to decline this year

In a big surprise, it looks like online advertising will decline this year, not continue to increase. It reflects the weakness in advertising in general since non-online advertising is also expected to decline. But it should make some who are saying that "advertising is fleeing print and broadcast for online" think a bit if that's true.  I'm still waiting proof that online advertising works for non-specific sales. Image advertising? I don't see how that works online.