Friday, March 27, 2009

Why are magazines in trouble: a suggestion

Meanwhile, Mark Newman at Folio offers an essay that blames magazine problems on bad editors. Hey, Mark. Just substitute "newspaper" for "magazine" and the essay still works. In my years in newspapers, I've worked for some incredibly brilliant and thoughtful editors. I've also worked for one who didn't really like college graduates because "they're too smart," another who criticized a desk editor because "you're staff seems smarter than you" (the desk editor's answer: "That's because I hire only the best"), another who came back from an ASNE session on using color then gathered all of the editors on the newspaper together to lecture them on how to use color -- even though he'd never used color in his life, another who not only was clueless about the staff, but didn't care.

Enough fond memories. Newman's point is that too many magazine editors just don't change their publications. A choice comment, that applies to all media: "If a magazine is not growing or changing, then it's dying."

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