Thursday, July 23, 2009
Advertising continues it's downward spiral
MediaDailyNews reports that advertising is off as much as 15 percent the first quarter of this year, and it's going to get worse before it gets better. The Paris-based Publis Groupe predicts advertising will hit its bottom in July or August, with a slow recovery not hitting any significant improvement until the middle of next year. It's more fun to read summer books than industry reports, these days.
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