In the most dramatic change in the last century and a half, the
New York Times reportedly is ready to make more money from circulation than advertising. If the trends continue, the
Columbia Journal Review says, it means a total flip in where media funding comes from. Traditionally, media has been primarily funded from advertising with circulation revenues just adding to the pie.
What does it mean? The Review says "It either means the legacy press is going out of business (not unlikely!) or it points the way toward a new model."
This is in the middle of a three-part post on a growth in circulation revenues. CJR goes into detail about possibilities if online users are charged.
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