Tuesday, August 11, 2009

Now for some good news from the advertising arena

    OK, Newsweek reports on 12 magazine whose advertising volume is actually up. Yesterday, it was a newspaper that moved into the black. Today it's magazines with improving ad volume.  OK, time for a fearless predication: as the economy improves, so too will the bottom lines of media (unless short-sighted managers torpedo the efforts by cutting content and staff too much -- I'm not forgetting the ad staff at the Milwaukee Journal Sentinel that reportedly has been cut so deeply that they can't even service all existing advertisers much less seek out new ones)

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