"We are forecasting that by 2014, newspaper income will be up a total of 8.7% over the 2009 figures, to slightly more than $39 billion," said Colby Atwood, the firm's president.
Atwood said that newspapers are getting better at selling ads, using improving and still big ad sales staffs to contact local advertisers. And their own web sites, advertising on which Borrell doesn't include in its newspaper numbers, will likely generate more revenue over time.
No comments:
Post a Comment