Thursday, September 10, 2009

Google to offer micro-pay system for print media

Add Google to the list of those developing micropay platforms that newspapers see as one solution to their declining revenue streams. The fact it's only one option available is highlighted as the Milwaukee Journal Sentinel has joined those newspapers delaying online delivery of some key stories that were printed in the paper version. The JS has long shielded its Packer Plus content. Now it's routinely delaying posting of its main story. I'd go a bit farther and shield its columnists and better features permanently -- which would still give it the city's best news site, but mean that anyone seeking some of the fringes need subscribe to the print. Of course, it's gotten rid of some of its best columnists and writers, so maybe there isn't enough to shield. And, of course, since it's Google (whose business practices are an online version of those of Microsoft) offering the system, many are still leery of signing up.

1 comment:

John McAdams said...

OK, but what kind of strategy is it to try and reduce the quality and value of the emerging, prospering part of the business (website) in order to try to prop up the declining part of the business?