It's now official that the Wall Street Journal has passed USA Today as the nation's largest newspaper. Interestingly, it resulted from not only a big drop by USA Today (reasons include a price increase but more important is a change in the distribution agreement with Marriott Hotels), but also an increase by the Wall Street Journal.
I'll make a prediction now: Conventional wisdom says that Rupert Murdoch is making a big mistake with his plans to take more of the WSJ online material behind a pay barrier. I predict it'll be a big success, adding greatly to the newspaper's profitability and sparking a flock of followers. The increase in its circulation shows that consumers will pay for content, if they're offered content worth paying for.
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