Thursday, October 15, 2009

Wall Street Journal becomes US's largest circulation newspaper

It's now official that the Wall Street Journal has passed USA Today as the nation's largest newspaper. Interestingly, it resulted from not only a big drop by USA Today (reasons include a price increase but more important is a change in the distribution agreement with Marriott Hotels), but also an increase by the Wall Street Journal.

I'll make a prediction now: Conventional wisdom says that Rupert Murdoch is making a big mistake with his plans to take more of the WSJ online material behind a pay barrier. I predict it'll be a big success, adding greatly to the newspaper's profitability and sparking a flock of followers. The increase in its circulation shows that consumers will pay for content, if they're offered content worth paying for.

1 comment:

willson said...

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