Wednesday, December 16, 2009

Email remains atop social media

In more evidence of overreaching by new media partisans (most of whom have a financial interest in touting new media), the latest research contradicts those saying email was dead.

The newest study finds that email is still much more likely to be used in sharing content than Facebook or Twitter. In fact, email's share of the content-sharing market (as measured by those buttons at the end of stories using "Share This" buttons) is more than both Facebook and Twitter combined.

There's just a lot of bad information out there, and media folks trying to figure out the future from present and recent past trends need to be quite wary.

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