Just in time for the holidays, an analyst says the bottom is in sight for newspapers, and predicts things are going to get better -- slowly (with more advertising drops), but surely.
The comeback will happen in part because of "relentless" cost cutting, but more because newspapers remain a monopoly and have learned to leverage their content into more revenue streams.
As mixed as the analysis was (it shows 8 percent ad revenue drops), it did create a small boomlet for newspaper stocks. I believe they've been discounted so much that they now are bargains.
Thursday, December 24, 2009
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