Thursday, December 24, 2009

Upturn seen for newspapers

Just in time for the holidays, an analyst says the bottom is in sight for newspapers, and predicts things are going to get better -- slowly (with more advertising drops), but surely.

The comeback will happen in part because of "relentless" cost cutting, but more because newspapers remain a monopoly and have learned to leverage their content into more revenue streams.

As mixed as the analysis was (it shows 8 percent ad revenue drops), it did create a small boomlet for newspaper stocks. I believe they've been discounted so much that they now are bargains.

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