I predict a continuing rise in questions about Internet privacy even as media look to increase its use of the Web for targeting consumers. The latest wrinkle is that the Federal Trade Commission apparently is looking into the Facebook privacy settings controversy.
Basically, allegations are that Facebook is tracking every move made using its site, whether users delete them or not. Questions are also raised about a new iPhone application that transfers phone contacts to Facebook as "friends," a feature that I'd never use (do I really want my plumber, attorney, M.U. Public Safety, and a host of restaurants as "friends"?).
Stay tuned. There's going to be more of these questions as media and Netizens push the envelope.
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