Friday, January 29, 2010

Harris poll offers bad news for newspapers

Let's get the bad news out of the way early: a new Harris poll for Adweek Media found that newspaper readership is down to 43 percent who read newspapers (either in print or online) each day, and it's half that for the 18-34-year-old demographic. One in 10 Americans say they never read a daily newspaper.

The news is equally for newspapers thinking about charging for content with 77 percent saying they wouldn't pay for online.

On the other hand, 72 percent say they read at least once a week and 81 percent at least once a month.

1 comment:

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