Even in the ever-changing media landscape these days, there are some constants. One is them is that newspapers -- and their websites -- are the most-trusted source for local news and advertising. Yet another study of media web sites released today shows this.
So why isn't this being trumpeted more? Especially the advertising area? The problem, MediaPost columnist Eric Sass says, is that "Newspaper publishers have struggled to monetize large online audiences at anywhere near the rate of their legacy print product." Alas, he's correct.
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