Tuesday, February 9, 2010

Successful retailers and Facebook: A disconnect?

Interesting report that half of the most successful online retailers have little or no Facebook presence (25 percent with none). As usual, it suggests those lacking should beef up their Facebook presence.

I'm not an advertising expert, but it seems to me that "the most successful online retailers" do have such people. Maybe they think adding to the glut on Facebook walls isn't effective -- or might even be counterproductive. I know that I really resent all the commercial entities pushing their products on my Twitter account, and maybe I represent a larger number of consumers than many of the social media "gurus" realize.

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