Monday, March 15, 2010

Milwaukee Magazine offers an aggrated local news site

Very interesting move by Milwaukee Magazine to launch an updated daily local news site that editor Bruce Murphy says will be "in the magazine's long tradition of smart, fun, fearless journalism." And, he says, "we expect to have fun." The site,, "will conveniently combine the top stories of the day, aggregating articles from the Milwaukee Journal Sentinel, Milwaukee Business Journal, Wisconsin State Journal, Daily Reporter and many other publications. Plus, a daily column sums up coverage of the day's biggest story, what it means and why it's important." It will be fun to see if it can keep up its energy. I hope so. Competition at a professional level may drive out some of the phoniness that keeps being repeated on the Internet. But it takes a lot of staff to keep up, and, frankly, I don't see much change tonight when I checked the site again.

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