Thursday, April 29, 2010

What's new is old once again

Ad Age reports on another front in the ever-changing world of media today -- the use of free lance publications. In this case, it's purchasing material from associations of free lance writers that pay as little as $5 a story.

It's yet another case of what's new is really what's old, since these networks are very similar to associations a hundred years ago. While researching the past of Journal Sentinel columnist Ione Quinby Griggs, I found that while she was a writer in Chicago in the 1920s, her material was being syndicated by a group that later became King Features throughout the eastern half of the U.S.

If this trend continues, I'd expect the law of supply and demand to move the price up to a worthwhile figure.

No comments: