Tuesday, July 6, 2010
The medium is indeed the message
Ken Swafford of Slate offers his take on why printed books will never be replaced by ebooks. The reason, based on reading of Marshall McLuhan as well as his experience, lies in the way we perceive words, or "delivering technology" in McLuhan-speak. We perceive words on screens differently than on paper, Swafford says, and the difference is important. The medium is indeed the message.
Posted by Steve Byers at 3:31 PM