Thursday, September 23, 2010

Good news for magazines continues

The good news for magazines continues, with a 10.66 percent increase year-to-year reported in ad pages for October issues of 150 magazines tracked in one analysis. Ninety of them had increases.

Leading the way was Elle (which doubled its number of ad pages), followed by Harper's Bazaar, Vogue, Conde Nast Traveler and InStyle. Word on the street (meaning I can't tell you who told me) is that some major advertisers are returning to print because online isn't delivering customers. Of course, the lingering recession makes it hard to determine why customers aren't returning. But at least some marketers are dismayed by lack of results online.


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