Monday, November 1, 2010

A peek behind a newspaper pay wall

The question of the millenium (at least this one) is this: Will online viewers actually pay for content that used to be free? There's an answer, of corts, from Great Britain but, of course, it comes with all sorts of further questions that need to be answered. The Guardian reports that the Rupert Murdoch paywall at the Times of London and the Sunday Times has cut sharply into online audience. "Total unique monthly UK visitors to the Times site went down from 3,096,000 to 1,782,000 when the wall went up, and that only 362,000 – about 20% – ventured on to pages beyond the wall," it says, but those viewers behind the wall are the most desirable by far, indicating that advertisers may well gravitate toward viewers behind the wall. Or maybe not. We'll find out.

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