Coming just after reading the bad news on newspaper profits in the first quarter, I read on MediaPost's Research Blog that newspapers are the most effective advertising medium. Quoting research from the Frank N. Magrid outfit, the blog says that "newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions."
Meanwhile, MediaDailyNews says that newspaper websites reach two-thirds of all Internet users. Seems to me that there's a disconnect somewhere.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment