Thursday, May 5, 2011

Maxim edition is going iPad first

Maxim is taking technology to the ultimate, planning to publish its listing of the 100 "most beautiful" women in the world on iPad before the print publication.

Maxim editor-in-chief Joe Levy told the online publication minonline that the decision was a matter of using, not resisting technology. “Our digital edition gives us a chance to put the Hot 100 in the hands of our readers instantly as it breaks worldwide online. As an integrated content company, we’re eager to embrace technology, not fight it, particularly the technology our readers love most,” the site reported.

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