Consumers hate advertising tracking

As the media become more and more digital, especially in planning, evidence is piling up that consumers are not as eager for that future -- especially as seen by the advertising industry. Yet another survey shows that a huge majority of Americans don't like their browsing tracked by advertisers, even if that resulted in more relevant ads.

I fully realize -- especially since I live in Wisconsin -- that merely because we consumers don't like something doesn't mean it won't be pushed down our throats. But I think the surveys show there is a depth of anti-tracking that must be considered.