Tuesday, July 26, 2011

Consumers hate advertising tracking

As the media become more and more digital, especially in planning, evidence is piling up that consumers are not as eager for that future -- especially as seen by the advertising industry. Yet another survey shows that a huge majority of Americans don't like their browsing tracked by advertisers, even if that resulted in more relevant ads.

I fully realize -- especially since I live in Wisconsin -- that merely because we consumers don't like something doesn't mean it won't be pushed down our throats. But I think the surveys show there is a depth of anti-tracking that must be considered.

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