Thursday, August 25, 2011

As you write today, think links

It's not news that we are going through a media sea change. Nor is it news that links are very important. What is news is a new study from the Knight Digital Media Center that demonstrates the importance of linking.

A blog post by Amy Gahran uses an excellent example to show how interconnected reporting strengthens individual reporting. She also discusses the past practice of major media outlets rewriting local reporting without giving any credit -- and how that practice is so questionable these days when Google so easily brings up all sources.

So it's a question not only of ethics but of creating the best content possible. At times, when I write these simple posts, I find myself with multiple links to the material I'm citing because media today approaches nearly every story from many angles. Links make our work stronger and more complete.

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