Monday, August 1, 2011

Readers rule

It's amazing how real life keeps getting in the way of "common wisdom" about new media. For example, everybody knows that consumers only care about graphics and quick reads on the Internet. Meet the New Yorker iPad app.

The magazine reports 100,000 subscribers to its iPad app, which -- surprise -- is text-heavy like the magazine. Frankly, it only makes sense that those who like the New Yorker like text. And many of them are willing to pay extra for the Internet. Frankly, the success of ebooks had already proven to me anyway that people are willing to read text.

Once again, the consumers confound the "experts."

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