Wednesday, August 10, 2011

Why are restaurant sites so bad?

Slate offers an amusing -- and thoughtful -- story about restaurant web sites. Under the heading "Overdone/Why are restaurant web sites so horrifically bad," the story details the problems with many restaurant sites (of course, I agree; after having spent many, many clicks trying to get a menu on a site).

The short answer is that restaurants try to duplicate the dining ambiance, not make the site particularly user-friendly. It offers criticism, with links, and advice on how to create a great site.

Still, what's most interesting is the writing. One sample: "Still, I'm not arguing that Hubert Keller is responsible for the worst restaurant website ever created. That's a bit like trying to decide on the most awful serial killer in history." Content drives the Internet, like it does all media.

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