The Winnipeg Free Press offers an interesting way to engage readers -- by actually seeing them in person. Read about the newspapers' News Cafe, where readers engage reporters and editors in person. They use it to host online events as well as a base for reporters. Great idea
I remember when the Journal and Sentinel had a lively crossroads of the community in the lobby of the Journal Building (it's public service department went back decades). Of course the far-sighted (note sarcasm here) management killed the budding operation in the first of its many ill-considered cutbacks that have led directly to today's newspaper which is neither hefty in bulk nor in content.
If I were attempting to stabilize a newspaper, I'd look hard at what they are doing in Winnipeg. It seems to be working.
Friday, September 2, 2011
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