Tuesday, November 22, 2011

Beck, Olbermann prove audience matters

In my Journalism 1964 class, I teach about what is called "the lure of infotainment" and how catering to special interests can hurt journalism. It may not be journalism, but I give you Glenn Beck and Keith Olbermann.

Both left popular platforms (Fox and MSNBC) to take the money and run for restricted, lesser-viewed formats. According to The Wrap, they're both "richer but not relevant." They traded popular, widely-viewed platforms for much smaller audiences, and have lost their power.

Content matters, but so does reaching an audience.

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