The St. Petersburg Times, long noted for its strong journalism, will become the Tampa Bay Times starting Jan. 1. For some reason, it made me think of how what once was Wisconsin's largest bank with the franchise name of First Wisconsin Bank changed its name to some forgettable generic banking name so undistinctive that I can't even remember what it's called now.
Going back to when television stations all lost their distinctiveness thanks to reliance on outside "consultants," media managements have been driving their once-distinctive operations into faceless entities that, when they die (as more and more do), nobody mourns. I'll miss the St. Pete Times.
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