Wednesday, December 21, 2011

The Atlantic makes its mark online

An interesting take on the Atlantic demonstrates how concentrating on content can save media operations. Mashable Business demonstrates how going digital can lead to profits for a magazine operation.

It turned things around by hiring good people, and making their work available to all on the Internet.

A big part of the success goes to the Atlantic Wire, on which staffers " synthesize and analyze the takes from the U.S.’s leading commentators in rapid, pithy blog posts," with links to the original. It's a lot like the Utne Reader in its early days when I read it so that I would know what other magazines to read (and what to skip). The Atlantic Wire is mostly opinion, but that's OK. Opinion is what drives the Net. After all, opinion is just more content.

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