Tuesday, January 17, 2012

Shoppers prefer websites to apps

I'm back from a workshop overseas, and the media world continues to swirl. Buyouts in Chicago, downsizing in other dailies, and some interesting findings about tablet use.

I've spent the last year or so asking people who I see with tablets what they use them for. Primarily the answer has been email, Facebook, and e-books. Now comes some interesting research reported by Direct Marketing News on shopping trends on tablets and smart phones. No surprise to me, but consumers prefer using websites to apps. Sort of deflates a lot of the overblown rhetoric about how they love apps. I, too, love apps but for specific things -- and that's not purchasing things.

No comments: