Tuesday, February 28, 2012

Digital free for Post, but extra content available

The Washington Post is trying something different, Poynter reports. It's offering free digital apps for iPhone, iPad and various other smart phones, but adding premium content. This is the basic model cable television used. It worked for them, and I don't see why it won't work for the Post.

Meanwhile, Warren Buffet, who knows a few things about making money, doesn't understand the newspaper industry giving away online content, the Post reports, but thinks "they will have a decent future if they continue delivering information that can’t be found elsewhere." "He says,newspapers need to make sure they remain the primary source of information about subjects readers are interested in," the Post reports.

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