Monday, July 16, 2012

Study shows paywall revenue to be frontloaded, in one case

There's an interesting report from Poynter about revenues and paywalls. It finds that about half the first year's total revenue comes in the first three months. It's a study from a very small, local site so I don't know how this relates to mature sites like Milwaukee's or Chicago's The report also includes the scary statistic that the average age of paid visitors rose to 59 after the paywall was erected. 

No comments: