Monday, October 1, 2012

A print challenge to the Times-Picayune

In an interesting twist as major media companies pull back, offering fewer and smaller print editions, today marks the day the Baton Rouge Advocate begins selling its New Orleans edition daily in the Crescent City. It comes on the day the New Orleans Times-Picayune dropped its daily editions to three a week, relying instead on its website.

The Advocate also offers New Orleans residents some familiar bylines, having hired seven staffers let go (or accepting buyouts) from the Times-Picayune, a long-time respected daily newspaper.

What will be interesting to see is if enough readers miss a daily paper so much they buy the Advocate. It also comes, coincidentally, the day after the Packers beat the New Orleans Saints in a very tight ballgame, which I suspect drove up interest in New Orleans.


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