Wednesday, September 17, 2008

Does print media matter in this election?

That's the intriguing title used by the New York Observer for an exploration of the topic. The answer, like so much else in this fast-changing media world, is . . . it depends. As Frank Rich of the New York Times says, there is no one reporter setting the agenda. But it's clear that the print media retains much of its influence. Still, as Newsweek's Jonathan Alter says, the stories are burning out much quicker now. This sometimes is a bad thing, according to Jim VanderHei of politico.com, in that some stories that deserve more consideration get moved ahead as the news cycle moves on. He says his political website now thinks in terms of winning the hour, not winning the day. So the pressure to move on becomes almost irresistible for both websites and cable television networks.

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