Thursday, September 11, 2008

More data on our segmenting news audience

A new Pew Research report offers new data showing that the news audience is segmenting by types of media to a degree not anticipated. While a group it terms "traditionalists," who get their news the old fashioned way (heavy reliance on TV, especially), is the largest with 46 percent of news consumers falling into this grouping, of note is the growing group called "integrators (23 percent)," who get their news from both old and new media.

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